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The Apple Store was a move that greatly helped Apple sell online.
It was the most beautiful showroom, before online retailers even thought about having offline stores to increase market share.
The online shopping experience changed when, following 2001’s launch of the i Pod, Apple released the i Tunes Store in 2003.
5 years later, the i Tunes Store was already the largest music vendor in the US and in 2010 it was the largest music vendor in the world.
Dell’s innovative approach to online commerce (customize and buy) was a result of: Following the launch Dell expanded its online operations in Europe and Asia and by 2000 it was already the market leader in PC sales worldwide.
It stayed in the pole-position until 2006, when HP reclaimed the throne. When Dell launched its online sales operations, the technical infrastructure was awfully hard to set up.
In exchange for being the exclusive Apple Dealer, Comp USA agreed to offer Apple a 15% area of all stores, and the right to have its own sales-person on-site.
People would walk in, experience the Apple ecosystem and even if they didn’t buy right then they would still remember the brand and later purchase online.
For example you can now start a Shopify Store for as little as a month.However, Apple is still valued at 3 billion and it is still the coolest thing in technology.The company started its online sales operations in in november 1997, an year after acquiring Ne XT Computers and bringing back Steve Jobs.It takes the effort of many and the vision of few determined entrepreneurs to build truly global and spectacular companies.If you are an entrepreneur yourself or dream of starting your own company, the great news is all the companies listed in this post are built by entrepreneurs. Here are 5 companies whose combined online sales in 2011 amount to almost Billion, US and Canada only, and have been growing steady since.
When the first Apple Store was opened in 2001, Jobs wanted an experience rather than a shopping center.